Sporty style low cost version

07/27/2012: an event to not miss. The Olympics are coming soon and sport fever also involved the catwalks. Key words: practicality and comfort that blend in one unique solution. Be prepared in the right way is, therefore, an obligation. So, don't let they found us unprepared. Go with a practical and comfortable, but before all stylish and glamorous style. Sporty style (which I've talked about here) comes back for this spring - summer season more lively than ever. High sneakers, basic tops, cargo pants will escort our days of glamour and comfort. Several brands are get inspired by this trend and there are a lot of low cost proposes. I chose brands as H/M, Tally Weijl, Oysho, Asos, Silvian Heach and Stradivarius, just to quote some of them. So, take a look and tell me what you think about.

Photogallery

3D style low cost version

I have talked about trends for s/s. One of them is 3D style. If you saw the fashion shows and you like this trend, take a look to this little selection of clothes and accessories inspired by 3D style, in low cost version. I choose brands like ASOS and TOPSHOP that developed this theme. What do you think about it? Do you feel inspired too?

Exclusive concious collection for HandM 2012

April 12 2012! Another day to sign in our agendas. After the promoted collection created in collaboration with Marni, H&M is preparing to present the EXCLUSIVE CONCIOUS COLLECTION. Floral prints, lively colors (as orange and light blue) and fluorescent tones (as yellow and fuchsia), to color mini and long dresses, shorts and blazer. 

Marni at H&M party in Los Angeles

The last february 17th, in Los Angeles, was celebrated the party for the launch of collection Marni at H&M, hosted by Consuelo Castiglioni, art director of Marni, Margareta van den Bosch, creative director of H&M and Sofia Coppola, who directed the adversting campaign. The location chosen for the event, a wonderful Hollywood house, creates a sober and classy atmosphere, in Marni’s style.

Many celebs attended to the event, including: Imogen Poots, testimonial of the campaign, Milla Jovovich, Drew Barrymore, Winona Ryder and Freida Pinto.

“It was an evening full of inspiration, in a perfect environment and wonderful world. Los Angeles was a dream! The collection of Marni at H & M will be in stores soon, and I’m glad I can share these magical moments with everyone” – Consuelo Castiglioni, art director of Marni.

 

Consuelo Castiglioni, Sofia Coppola, Margareta van den Bosh

“It’s nice to see again the people with whom I worked on the project Marni at H & M. I just tried to do something that fits the mood of the collection, imagination and joy of fashion” – Sofia Coppola

Felicity Jones, Margareta van den Bosh, Jessica Chestain

  “Today was a magical evening. As if the advertising campaign for the Sofia Coppola collection Marni at H & M has acquired flesh and bones with this party in Hollywood! It was amazing to see so many celebrities wear clothes collection Marni at H & M. I look forward to be placed in stores to enable everyone to wear” – Margareta van den Bosch

Drew Barrymore

 ”I love H & M and I love Marni. I love how H & M brings chic Marni clothes all around” – Drew Barrymore

Elisa Sednaoui

Milla Jovovich

Freida Pinto

 

Marni at H/M

Fashion lovers… take note and mark your diary on 8 March 2012. Women’s Day? You wonder. No, not only. After Cavalli and Versace, another Italian brand create, for the Swedish giant of low cost fashion , H&M, a capsule collection for the season spring / summer 2012. I’m talking about Marni.