Fashion Weeks told by Mercedes-benz

Looking forward for the upcoming New York Fashion Week S/S 2014, Mercedes-benz calls to call emerging talents from every part of the world, involving them in the realization in a series of movies, visible online on the website Mercedes-benz.com/fashion. The project is named "Fashion Creatives" and shows off through some short movies a typical day of a fashion insider, telling his highlights. Protaginist of the first clip, entrusted to the direction of emerging british director Danny Sagra, Leandra Medine of Man Repeller.

Fashion icon of the month: Leandra Medine

A famous italian idiom says that "women dress themselves for women and get undressed for men". Well, this could perfectly be the guiding principle of Leandra Medine, the new protagonist of the section Fashion icon of the month.

By her own admission, she defines herself as a man repeller, a woman who wearing her clothes looks repellent to a man. This is the concept from which Leandra, young newyorker student of journalism, starts when, in 2010, she decides to create her own fashion blog, Manrepeller.com, in which she vents her hilarious reflections about how often fashion confuses, surpises and, sometimes, maybe pushes away men from women. Wearing garments like harem pants, boyfriend jeans and flash jewelry she shows off how they might rise to the role of "chic contraceptives"! The philosphy behind manrepeller.com is to dressing to please yourself because, you know what they say, a true fashonista would never, ever, change the way she dresses just to entice the less sartorially evolved desire of a man...