Close your eyes and try to imagine Rome, seductive and perturbing in the middle of the night, illuminated by the gold glow by the street lamps in contrast with the black sky. In the distance the sound of footsteps breaks the silence night... No, it's not the opening of a movie, but the subject of the commercial of new male fragrance by Valentino, entrusted to the direction of Joahn Renck and inspired by the timeless years of La Dolce Vita. Protagonist of the clip a group of friends, belonging to a rebel and fascinating jeunesse dorée, guided by a super handsome Louis Garrel, that move from a dilapidated basement to the luxurious and opulent salons of an old palace, apparently abandoned.
To give the face to the dark and charming protagonist, the french actor Louis Garrel who seems to incarnate perfectly the style and the charm of the Maison Valentino, defined by Maria Grazia Chiuri e Pierpaolo Piccioli a "new Mastroianni". The fragrance, that contains woody accords and floral and fruity shades, enclosed in a bottle that has the apparence of a bottle of liquor: an original aesthetic choice with a timeless charm. Is excited Garrel who said to not particularly love perfumes but that he would glady wear the new Valentino fragrance because "Valentino is a brand I love because it makes my girlfiriend and all her friends happy".