The swedish giant of low cost fashion, H/M, scored another hit. This time it chose as colleborator a true institution of fashion world, an italian excellence who won the Land of the Rising Sun. I'm talking about Anna Dello Russo, creative consultant of Vogue Japan and one the most eccentric character of fashion.
Anna, apprecciated for her unique outfits, always particular and super glamour, and considered fashion icon by all fashionistas around the world, will curate for the brand an exclusive collection, "a celebration of excess, fantasy and decoration" said H/M creative advisor Margaretha van den Bosch. A collection of shoes, bags, trolleys, jewels and sunglasses in gold color with blue, coral and yellow inserts to make them more valuable, on sale next October 4 on the website and in 140 shops around the world.
This is not the first collaboration for Dello Russo. In fact, she can count a prestigious collaboration with L'Uomo Vogue and with the clothing e-store YOOX.com (that created a series of t-shirts that portray her), while in 2010 she launched her first fragrance "Beyond" with a very particualr packaging: a bottle shaped like a shoe, stricky in gold.
So, we don't have that wait for October to make our some of these little treasures. I'm super excited, and you?