Louis Garrel for Valentino

Close your eyes and try to imagine Rome, seductive and perturbing in the middle of the night, illuminated by the gold glow by the street lamps in contrast with the black sky. In the distance the sound of footsteps breaks the silence night... No, it's not the opening of a movie, but the subject of the commercial of new male fragrance by Valentino, entrusted to the direction of Joahn Renck and inspired by the timeless years of La Dolce Vita. Protagonist of the clip a group of friends, belonging to a rebel and fascinating jeunesse dorée, guided by a super handsome Louis Garrel, that move from a dilapidated basement to the luxurious and opulent salons of an old palace, apparently abandoned.

 

Anna Dello Russo at H/M

The swedish giant of low cost fashion, H/M, scored another hit. This time it chose as colleborator a true institution of fashion world, an italian excellence who won the Land of the Rising Sun. I'm talking about Anna Dello Russo, creative consultant of Vogue Japan and one the most eccentric character of fashion.