Alexander Wang for H&M

Ladies, save the date: arrives November 6, in the stores of more than 55 countries all over the world, the new capsule collection signed by Alexander Wang for H&M. Another shooting for the swedish giant that, after the big success of the collection signed by Isabel Marant, entrust the newyorker designer, creative director of Balenciaga since 2012, symbol of that metropolitan and comsopolitan style, easy and glmaour at the same time. The announcement was given few days ago during an event at Coachella Music Festival, helded in Plam Springs last April 11. The designer in person gave the news posting two video on his own Instagram profile.  

Isabel Marnt for H&M capsule collection

Girls, take paper and pen and mark it in your agendas: great news at H&M! The swedish giant of low cost clothing has, in fact, scored another amazing collaboration. After Maison Martin Margiela, Marni and Versace, just to quote some, this time is the turn of Isabel Marant. 

Marni at H&M party in Los Angeles

The last february 17th, in Los Angeles, was celebrated the party for the launch of collection Marni at H&M, hosted by Consuelo Castiglioni, art director of Marni, Margareta van den Bosch, creative director of H&M and Sofia Coppola, who directed the adversting campaign. The location chosen for the event, a wonderful Hollywood house, creates a sober and classy atmosphere, in Marni’s style.

Many celebs attended to the event, including: Imogen Poots, testimonial of the campaign, Milla Jovovich, Drew Barrymore, Winona Ryder and Freida Pinto.

“It was an evening full of inspiration, in a perfect environment and wonderful world. Los Angeles was a dream! The collection of Marni at H & M will be in stores soon, and I’m glad I can share these magical moments with everyone” – Consuelo Castiglioni, art director of Marni.

 

Consuelo Castiglioni, Sofia Coppola, Margareta van den Bosh

“It’s nice to see again the people with whom I worked on the project Marni at H & M. I just tried to do something that fits the mood of the collection, imagination and joy of fashion” – Sofia Coppola

Felicity Jones, Margareta van den Bosh, Jessica Chestain

  “Today was a magical evening. As if the advertising campaign for the Sofia Coppola collection Marni at H & M has acquired flesh and bones with this party in Hollywood! It was amazing to see so many celebrities wear clothes collection Marni at H & M. I look forward to be placed in stores to enable everyone to wear” – Margareta van den Bosch

Drew Barrymore

 ”I love H & M and I love Marni. I love how H & M brings chic Marni clothes all around” – Drew Barrymore

Elisa Sednaoui

Milla Jovovich

Freida Pinto