Isabel Marnt for H&M capsule collection

Girls, take paper and pen and mark it in your agendas: great news at H&M! The swedish giant of low cost clothing has, in fact, scored another amazing collaboration. After Maison Martin Margiela, Marni and Versace, just to quote some, this time is the turn of Isabel Marant. 

The designer, symbol of french ethno-chic style, is preparing to work to a capsule collection, that promise to be very special. <<We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary - said Margareta van den Bosch, Creative Advisor of H&M - She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure that H&M customers will be enthusiastic about this collection>>. In selling starting from 11/14/2013 it will be available in 250 stores around the world. So, save the date!

Isabel Marant and Margareta van den Bosch

We don't know yet much about this collection, but is sure that it will include a clothes for women, men and kids and a accessories, trademark of the brand. <<I am flattered about this collection - said Isabel Marant - H&M works with the best designers and this invitation is an exciting honor. I am creating something real, that women want to wear in their everyday lives, with a certain careleness, which I think is very parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. everything can be mixed following one's own instinct: my take on fashion is all about personality>>.

Well, waiting to find out more, we just can wait for the release of the collection and determinate its success or its defeat (as it happened for the unexpected flop of the collection signed by Anna Dello Russo). 

What do you think about?