Laetitia Casta for H&M Christmas Lingerie Collection 2012

The swedish colossus of low cost clothing H&M is an habitué of illustrious collaboration for great capsule collection. The last one, in order of time, is AdR for H&M, the one signed by the fashion icon Anna dello Russo that, unfortunately, didn't find the success hypothesized. In a certain way it reminds me the collection signed by Donatella Versace for H&M.

An eccentric collection, maybe too much. In spite I love Anna dello Russo as character, I think her collection was a bit tacky and exaggerated. That's true, in time of crisis everyone's got the gold fever  but even a shower, Anna! Do you remember the music video of "Fashion Shower", chosen as advertsing campaign? If you don't, take a look here. If you do, well you don't need me to say more. 

After this unexpected flop, the brand looks to the future with the collection signed by Maison Martin Margela (of which I talked about here), that will be released the November 15, and prepares to the launch of a new and elegant lingerie Christmas collection. To do this, it relies to a guest testimonial, a name appreciated by the entire fashion system: the french top model, actress and style icon Laetita Casta.

Classy and sophisticated she's the perfect face for this collection characterized by pieces that enhance the female body making it even more sexy, and dedicated to confident women who are not afraid do dare with underwear in a sensual game of laces, sequins and zips. 

Here the pics of the advertising campaign

What do you think about?