Lorde

Music & Fashion: Lorde

Hi, guys! The protagonist of this month of Music & Fashion is one of singers of recent entries in the list of my favorites. Class 1996, born in New Zealand and spokeswoman of a music style that goes from pop to electro music, passing by indie and alternative rock. I'm talking about Lorde, born Ella Maria Lani Yelich - O'Connor. When I look at her I can't help myself to think to one of my favorite characters ever, the great Daria Mongerdorffer of the MTV's animated series: alternative, cynical and provocative, with that nerd look, surprising irresistible. 

Although she's very young she just can boast several records - like the top of Billboard Alternative Chart (the first female artist to conquest the chart after 17 years) - thousand of sell copies and prestigious awards like Best International Solo Female Artist won at Brit Awards 2014. Daughter of a famous New Zealand poetess, Lorde has writing in her blood. Supported by her family she starts write her music, developping her own style of writing that manifests in the lyrics of her songs.

Discovered when she was 12 by the talent scout Scott Maclaclhan, she signs a contract with Universal Records. That's how that, working with several composers and musicians, comes to life The Love Club, her first EP. Singles extracted, Tennis Court, Team and Royals, are a big success and they reach the top of New Zealand's charts. But it's when Royals is released in USA that Lorde knows the international success and it gives to her the chance to complete her record work with the release, in september 2013, of Pure Heroine, her first studio album, that alternates pop and rock atmospheres, electropop influences and sounds of artists like Etta James, Otis Redding, Grimes and Sleigh Bells.

If musically the world of Lorde might look almost parallel, when it comes to style, she also seems to live in her own world. Animated by a big passion for fashion - as she said herself in an interview for Vogue magazine - she admits to have as personal style icon two institutions of 80's , both musically and in terms of style: Grace Jones and David Bowie, 'cause - she says - they have "sense of themselves". Black eyeliner and dark lipstick, she shows off outfits characterized by a rock and a bit dark allure, based on primary colors, long skirts, oversized shirts, lace-up shoes and ankle boots. Here, a selection of her best looks.

Great talent, cool style and strong personality: these are Lorde's trademarks. Self-proclaimed priestess of bordeom and disgust, she attacks everyone who looks for perfection at every cost, showing little smiling (Patti Smith docet), with haevy dark circles and without make up (that's why MAC Cosmetics created with her a new make up collection?). And to those who want her as a character to idolize she says: "There's a fine line between role model and preaching to people. I never want to tell anyone how they should be, especially not someone my age. But, that being said, I'm conscious of the fact that people my age are reading what I say and listening to what I say, and that's cool-particularly for the girls who are into what I do." 

 

Well, nothing to say: talented and wise, provocative and arrogant just enough to make her captivating. We just hope she won't lose the right way. But for that we entrust to America's Sweetheart Taylor Swif, her collegue and BFF, and see what's next.